Community service does wonderful things – it helps a problem in need, it supports local initiatives and neighborhood growth, and it develops critical relationships between your business and the community. By engaging in projects that address issues where your company does business, you can gauge what your customers deem important and then focus on providing the best customer service available.
Social responsibility has become a leading indicator of workplace health and often it is this care you give to communities outside of your business that can win over your customers. By participating in events that benefit society, your company helps create a sustainable work environment that is as concerned with your own product as much as about how your product affects the rest of the world.
As consumer awareness for the problems affecting the community grow, their concern for how the problems are being addressed will increase, and they will want to make sure that their dollars are being spent sustainably. Customer profiles are very concerned with the social and environmental impact a company has on their community, and businesses that give back via development activities will have the edge in the corporate world.
As far as team development activities go, giving back feels good – there’s no way around it. Not only do environmentally friendly activities, such as beach cleanups, canned food drives, and charity marathons give time, money, and energy where it’s needed, but it also brings your employees together and makes your company visible in the community.
Companies that include community service events distinguish themselves from their competitors. Incorporating these best practices into your workplace culture is made easy and successful with activities focused on giving back.
Businesses typically practice community service in three ways: environmental responsibility, philanthropic responsibility, and ethical labor practices.
Environmental responsibility is a primary focus of many companies, both small and large. Because business offsets often include large carbon footprint practices, companies that take action to reduce their impact on the environment is good for society. Small projects such as creating a recycling program in the office or larger ones like planting trees in parks throughout the city can engage your workforce by instilling better practices and providing your employees with the opportunity to get out from behind their desks.
Philanthropic responsibility shows that businesses care about social problems at local, national, or international levels. Businesses in particular have great resources to provide communities and charities from money to time, which can make a difference in community programs. Holding a supplies drive, putting up collections in the break room, or providing labor for charities are greats way to incorporate philanthropic events for the office.
Ethical labor practices begin in the workplace by treating employees and clients fairly. These practices can also operate outside of the company by supporting and collaborating with like-minded companies that also exhibit ethical standards. By building strong relationships within the workplace, companies can provide positive examples for fellow businesses to emulate or conduct business. You can involve ethical labor practices into the workplace day to day by using fair trade products, sustainable materials, or incorporating product donations into your practices. And not only does it feel good, it’s a win-win situation; your company will attract socially conscious customers, and you’ll also be improving your community with corporate team building events.
Including sustainable, community-driven practices in your business gets your employees on board with your mission and instills positive feelings and morale. By offering opportunities for your workforce to give back via Rock Paper Team’s New York events, both in an individual and group setting, you create camaraderie, purpose, and fulfillment. It’s not science; employees who love what they do will do things well, and if you provide these opportunities, they will work well for you.